THIJS  HAMERS
Visual designer specialized in branding, editorial, and typography, based in Ghent, Belgium.

About


Project index

Branding
FORME
NTGent

EditorialVERBS Magazine
OFB Fanzine
Stefaan Dheedene (Soon)

Print“In Quotes”
London Postcards
Compagnie Cecelia

TypefacesTartan Display
MIDI-Type



Email
Instagram
LinkedIn

Everything Will Be Okay…

2025




The phrase “Everything will be okay in the end. If it’s not okay, it’s not the end” has circulated for decades, though its authorship is uncertain. Lennon, Sabino, and Coelho are often cited, but none can be definitively credited. My project challenges the quote’s optimism in the context of today’s turbulent politics – particularly the 2024 US elections. Inverted black-and-white visuals create a disquieting atmosphere, anthropomorphic clipart takes on an eerie emptiness, and the ‘OK’ gesture is stripped of its reassuring power. Distorted type further reflects my scepticism, bending positive words into uneasy forms. Rather than blind optimism, this is a meditation on hope under strain – questioning whether the end is ever truly okay in a world marked by cynicism and disillusion.