The City Customs
Tasked to uncover everyday peculiarities, rather than default to tourist icons. I turned to three quirks of city life – each humorous, frustrating, and revealing in equal measure. First, the contradictory etiquette of movement: ‘keep left’ for traffic but ‘keep right’ on escalators. Second, the elusive service charge that quietly appears on bills, often unnoticed. And third, the surprising early last orders at pubs – 11 pm on weekdays, midnight on weekends – which enforce a curiously restrained nightlife. My visual response sought to highlight these small absurdities through playful graphics. Together, they form a portrait of London that is more authentic than postcard clichés – a city where everyday rules, hidden fees, and subtle restrictions define its unique rhythm.